Category Archives: Web 2.0

My Article: What Yahoo Must Do to Survive

What is Yahoo! doing to address its receding market share? The reaction has been disorganized at best. With Jerry Yang gone, the board of directors in upheaval, and employees demoralized after a round of layoffs, the company clearly lacks the bold leadership that it needs in this moment of crisis. Worse yet, the company seems to be everywhere at once, investing in a dizzying array of services that do little to enhance its search standing. To remain a profitable business, Yahoo! needs to refocus on the search market.