Monthly Archives: February 2009

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Seth Godin: Ideas that spread, win.

seth-godin-purple-cow

Ideas that spread, win. Sometimes ideas get changed in transmission, and sometimes those changed ideas spread even farther and with more impact than the ideas that came before them.

In business, if you lock down ideas, make them difficult to change and spread and have impact, you fail. If you accept the fact that change is real, that there is competition for your ideas and that amplifying the good stuff works, you can grow and thrive.

The $300 Million “Continue” Button

Tiny mistakes can cost businesses dearly—in fact one poorly designed button might cost $300 million.