Monthly Archives: April 2009

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Think Different.

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can’t do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

What Does it Take to Build Viral Products?


The challenge with virality is that it requires a chain of behavior. Joshua Porter, over at Social Design Blog, mentioned that there are several parts to building a viral product; One is creating the pathways for it to happen, to create the ways in which your customers can spread what it is you offer. But another part is even more important, designing the motivating mechanisms for doing so; in almost all cases it needs to be a win-win situation.

In other words, the people who are going to spread your product virally (the behavior you want) have to be getting as much out of it as you are. This is why referral programs work so well in some cases…people are getting paid to send others your way.

The Strong Law of Small Numbers


One will always find meaning where one seeks it. This belief implies that small numbers will often appear in more than one place, and so such things are much more likely to be coincidences than we would initially think.

For instance, if your birth-weight and the number of letters in your last name are equal, you could claim that the probability of this specific event is very small. However, the probability that something like this would happen is actually very high. In searching for the coincidence, you were actually very likely to find one.

Randomness is a sign of complexity beyond human comprehension.