Monthly Archives: February 2011

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Search Engine Optimization Course – Spring 2011

Many marketers are interested in organically growing traffic to their websites. It is the most cost efficient and scalable strategy for both small and large businesses. Search Engine Optimization (SEO) is an area of study that looks at present developments in the Search Engine Marketing (SEM) space to optimize website content for traffic and user retention.

I have been teaching a course in Search Engine Optimization at Humber College for the past 2 years. The course introduces students to best practices in SEO; such as, HTML optimization, meta tagging, server directives, SE submission, content targeting, traffic analytics, website engagement, conversions, content distribution, social media, keyword analysis, A/B variant testing, online advertising, geo targeting, etc. The course is primarily geared towards career oriented individuals involved in promoting businesses or marketing online properties.

The course begins on March 1st, 2011.

400 Words to Inspiration

I dream my painting, and then I paint my dream. – Vincent Van Gogh

Richard Dawkins is one of the most interesting people of our times – and he had this to say about life: We are all going to die, and that makes us the lucky ones. Most people are never going to die because they are never going to be born. The potential people who could have been here in my place but who will in fact never see the light of day outnumber the sand grains of Sahara. Certainly those unborn ghosts include greater poets than Keats, scientists greater than Newton. We know this because the set of possible people allowed by our DNA so massively outnumbers the set of actual people. In the teeth of these stupefying odds it is you and I, in our ordinariness, that are here!

We all had some crazy ideas and dreams when we were kids. When people asked – “What do you want to do when you grow up?” you didn’t say “I want to play safe and be an executive for a Fortune 100 company” or “I want to work for the government for the job security”? You wanted to do something that excited you, that you were passionate about – “Air Force, Astronaut, Sports, Artist, Miss World” etc. You didn’t even think if that would get you enough money. You just wanted to do it.

As Tony Robbins put it, “The only thing that’s keeping you from getting what you want is the story you keep telling yourself about why you can’t have it.

As is often the case, the most uncomfortable thing to do is the one that people need to act on the soonest.

Failing is not scary. What’s scary is that you are 60 and reflecting back on your life “May be I should’ve given my dreams a chance, maybe I would’ve succeeded, maybe I would’ve lived my dream” If you wait until it’s obvious, it’s already too late. You have missed the boat.

Take a minute to contemplate this: What would you be doing right now if you had no risk of failing?

I don’t know any answers, but I know that the most important investment you can make is in yourself.  As someone wise correctly remarked, once you’re on the right path, all you have to do is keep walking.

I made a big decision today to begin a new chapter in my life. Wish me luck.