Many marketers are interested in organically growing traffic to their websites. It is the most cost efficient and scalable strategy for both small and large businesses. Search Engine Optimization (SEO) is an area of study that looks at present developments in the Search Engine Marketing (SEM) space to optimize website content for traffic and user retention.
I have been teaching a course in Search Engine Optimization at Humber College for the past 2 years. The course introduces students to best practices in SEO; such as, HTML optimization, meta tagging, server directives, SE submission, content targeting, traffic analytics, website engagement, conversions, content distribution, social media, keyword analysis, A/B variant testing, online advertising, geo targeting, etc. The course is primarily geared towards career oriented individuals involved in promoting businesses or marketing online properties.
The course begins on March 1st, 2011.