Yahoo! must undertake drastic measures and survival tactics in order to survive and restore its position in the market. This article addresses opportunities available to Yahoo! for a possible revival.
What is Yahoo! doing to address its receding market share? The reaction has been disorganized at best. With Jerry Yang gone, the board of directors in upheaval, and employees demoralized after a round of layoffs, the company clearly lacks the bold leadership that it needs in this moment of crisis. Worse yet, the company seems to be everywhere at once, investing in a dizzying array of services that do little to enhance its search standing. To remain a profitable business, Yahoo! needs to refocus on the search market. Please read the full article “What Yahoo Must Do to Survive” over at ReadWriteWeb.