SEO and Web 2.0 Apps Development Course at Humber College

Search Engine Optimization is an extremely useful skill for anyone involved in copy writing, online marketing or managing websites. Two years ago, I worked with Humber’s awesome staff to prepare course curriculums for the SEO and Web 2.0 Applications Development course.

So like last year, and the year before that, this year I will be teaching the Search Engine Optimization course at Humber College. Students will be learning everything from website conversion metrics, link building, and grey hat seo to keyword density, mod rewrites, and sitemaps. I also show students how to leverage social media sites and blogs to their advantage. So, if you’re in Toronto, be sure to sign-up and come listen to me for hours on end!! *exciting*

Furthermore, thanks to the efforts put forth by James, Humber is also offering a course on Web 2.0 Applications Development. I am particularly looking forward to teaching this one. Students will learn how to integrate custom Google Maps, RSS feeds, Flickr photos, and Twitter into their website. They will learn how to build Facebook applications with Facebook Markup Language, and various other useful mashups. If you’re in the field of digital media, this course will be well worth your time. Sign up today!

How To Display Random Twitter Updates From Your Account


A year ago, I would have spent the first two paragraphs explaining Twitter. Today, I see Tila Tequila using it. So I will spare you the time and get right to it.

I thought I write a post on how I display random twitter updates on the top right corner of this website. This website pulls in a random twitter status from my account each time the website is reloaded (press F5 to give it a shot!). You can easily plug in the following code snippet to make this functionality work for your website as well.

View the live version of the twitter updates.

Grab the code snippet right here.

I have commented the code, so have fun modifying it. Post a comment or shoot me an email if you have trouble with it.

The Physiology of Willpower: Linking Blood Glucose to Self-Control

Red Blood Cells

Glucose is the main source of energy for the human body. Glucose is a form of sugar that is produced when carbohydrates are digested. Glucose in the bloodstream is converted to the energy needed for the body to function properly.

Past research indicates that self-control relies on some sort of limited energy source. Blood glucose is one important part of the energy source of self-control. Acts of self-control deplete relatively large amounts of glucose. Self-control failures are more likely when glucose is low or cannot be mobilized effectively to the brain (i.e., when insulin is low or insensitive). Restoring glucose to a sufficient level typically improves self-control. Numerous self-control behaviors fit this pattern, including controlling attention, regulating emotions, quitting smoking, coping with stress, resisting impulsivity, and refraining from criminal and aggressive behavior. Alcohol reduces glucose throughout the brain and body and likewise impairs many forms of self-control. Furthermore, self-control failure is most likely during times of the day when glucose is used least effectively. Self-control thus appears highly susceptible to glucose. Self-control benefits numerous social and interpersonal processes. Glucose might therefore be related to a broad range of social behavior.

Go here to discover some good sources for Glucose in your diet.

The Upcoming Economic Crisis, Beyond Year 2009

Unprecedented causes lead to unprecedented consequences. No amount of monetary or fiscal policy can fix the errors of the past.

The Upcoming Economic Crisis, Beyond Year 2009

Unprecedented causes lead to unprecedented consequences. No amount of monetary or fiscal policy can fix the errors of the past, just like no modern treatment can quickly restore to health a drug addict debilitated from a decade-long drug abuse.


Anyone who believes that money doesn’t grow on trees need not look too far. The current global economic crisis is a result of just that. The federal reserve has been printing money out of thin air to bail out banks that passed along bad debt as assets to rest of the world.

The Federal Reserve has printed over a trillion dollars to combat the spending freeze. While the rest of the western world has followed their lead. All this money will inevitably lead to hyper-inflation; devaluing the dollar and possibly dethroning it as the currency standard of the world. “Everyone says a little inflation can’t hurt us,” said Martin D. Weiss, chairman of Weiss Research. “What they don’t seem to understand is, that’s inflation in a growing economy. Inflation on top of rising unemployment is another thing entirely. It’s much more painful, and it could be the straw that breaks the camel’s back.”

Here is a list of some current and upcoming crisis’ we must prepare ourselves for:

1. Global Real Estate Overvaluation

2. Indebtedness

3. Excessive Leverage

4. Global Bubbles (Globalization has placed us in a world where one country’s economic collapse can devastate another)

5. Retiring Baby Boomers

6. Global Warming

7. Crude Oil and Energy Crisis

8. Hyper-Inflation

9. Decline in Key Commodities, including Steel, Iron, and Water

How to Build a Tribe Around Your Product

It takes two things to turn a crowd into a tribe:

– A shared interest
– A way to communicate

Leaders galvish, inspire, and connect their tribes through their remarkable ideas. No one watches a mediocre YouTube video they’ve seen before. No one passes on a boring e-mail. No one invests in a stock that’s boring, with few prospects of big growth.

People yearn for change, they relish being part of a movement, and they talk about things that are remarkable, not boring. Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

Remember, crowds are just waiting to be turned into tribes, and from thereon, into movements.

Who you are now is who you’ll be in 10 years

“If you always do what you’ve always done, you’ll always get what you always got.” – Anthony Robbins

Unless something major happens between now and 10 years from now, the person you are now will be very similar (if not identical) to the type of person you’ll be 10 years from now. If you’re not a risk taker, then there’s no reason you won’t be one 10 years from now. If you’re not entrepreneurial, then why will you be in 10 years from now?

If you’re not willing to constantly be in a state of pushing yourself to do more and learn more, then you’ve already reached your limit. So my theory is this: unless you change something about yourself now, you’ll never change.

To get something you never had, you have to do something you never did.

Inspired from Jared’s blog post.

Anthropology of the Social Web

In a recent presentation at the Google HQ, the software celebrity, Joel Spolsky stated that as we move from the era of computing into the era of the Internet, we no longer need to worry about computer-human interaction. What we do have to think about [in the era of social networking] is human to human interaction. And to do that, you have to think as an anthropologist does.

Go over to ReadWriteWeb for the rest of the article.