Think Different.

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can’t do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

What Does it Take to Build Viral Products?

viral-marketing

The challenge with virality is that it requires a chain of behavior. Joshua Porter, over at Social Design Blog, mentioned that there are several parts to building a viral product; One is creating the pathways for it to happen, to create the ways in which your customers can spread what it is you offer. But another part is even more important, designing the motivating mechanisms for doing so; in almost all cases it needs to be a win-win situation.

In other words, the people who are going to spread your product virally (the behavior you want) have to be getting as much out of it as you are. This is why referral programs work so well in some cases…people are getting paid to send others your way.

The Strong Law of Small Numbers

mandelbrot

One will always find meaning where one seeks it. This belief implies that small numbers will often appear in more than one place, and so such things are much more likely to be coincidences than we would initially think.

For instance, if your birth-weight and the number of letters in your last name are equal, you could claim that the probability of this specific event is very small. However, the probability that something like this would happen is actually very high. In searching for the coincidence, you were actually very likely to find one.

http://en.wikipedia.org/wiki/Strong_Law_of_Small_Numbers

Randomness is a sign of complexity beyond human comprehension.

Impossible is not a declaration, It’s a dare.

Steve Jobs and Steve Wozniak

“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact, It’s an opinion. Impossible is not a declaration, It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”

Most of the great work in this world was done by men and women who didn’t believe that what they were doing was impossible. Talent is certainly beneficial, but only the right attitude can release it to reach its potential. – Adidas Ad

Calculus has taught me that while the impossible may well never be achievable, it is always possible to approach the infinitesimal threshold of impossibility.

Seth Godin: Ideas that spread, win.

seth-godin-purple-cow

Ideas that spread, win. Sometimes ideas get changed in transmission, and sometimes those changed ideas spread even farther and with more impact than the ideas that came before them.

In business, if you lock down ideas, make them difficult to change and spread and have impact, you fail. If you accept the fact that change is real, that there is competition for your ideas and that amplifying the good stuff works, you can grow and thrive.